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CHT February 2016

SO HOW DO EMPRISE ACTUALLY GO ABOUT CLEANING THE SITES? The service at each new gym commences with Emprise providing a pre-sale sparkle service for two weeks before each new site opens its doors, they then transition to provide routine cleaning after the opening itself. This is complicated by the fact that the gyms don’t operate on a normal 9-5 footfall schedule, all Pure Gym sites are open 24/7 to provide their members with the flexibility they require. The main clean happens after 22.00 when the gym is at its quietest. However, the Emprise team isn’t just cleaning in the small hours, they say that the presence of their staff the throughout the night “provides a friendly face that is comforting to members and increases safety and security.” In addition, all Emprise night cleaners are first aid trained and understand how to properly respond to any potential incident. Obviously, as with any site dependent on incoming customers, gyms have to make a great first impression. Dirty or unhygienic premises are unlikely to encourage repeat visits or recommendations and with Pure Gym’s no contract model this threat is taken very seriously. 24 FEBRUARY 2016 CLEANING HYGIENE TODAY MEMBERS The member journey starts at the lobby, this area provides guests with their first impression of the brand they have selected and the experience they are about to have, this is the only area that every member is guaranteed to see and therefore must be kept spotless. Other key areas are the gym floors and mirrors that have to be kept clean during the day, then of course there are the changing rooms. Maria Cane, leisure director at Emprise said: “the changing rooms are without doubt the most challenging area in any fitness facility, these are cleaned constantly throughout the day. The showers are used extensively, retain moisture and can become unwelcoming very quickly if not cleaned properly. The walls and fittings need to be cleaned using the correct equipment to avoid unsightly build up of body fats and the floors must be scrubbed to ensure bacteria are removed. All of the benches are wiped and lockers cleaned providing an environment the members feel comfortable using again and again.” Without an ardent and regular cleaning routine gyms would be rife with foul smells, dirty equipment and floors and changing rooms that wouldn’t bear thinking about. But it can be far more serious than that, health experts believe that gyms are one of the best breeding grounds for MRSA and other viruses. FEATURE LEISURE “ the changing rooms are without doubt the most challenging area in any fitness facility”


CHT February 2016
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