CHTMAG.COM LEISURE FEATURE WORKING OUT CLEANLINESS FEBRUARY 2016 23 CLEANING HYGIENE TODAY It was back in 2011 that Emprise won the right to clean 10 of Pure Gym’s sites. Since then both the chain itself, and Emprise’s involvement with it, have grown significantly. In 2012 Emprise were awarded sole supplier status and as of last year were servicing more than 120 Pure Gyms across the country. But this obviously isn’t cleaning as you would recognise it when compared to a typical office environment. The Emprise team doesn’t have responsibility for cleaning the equipment, their focus is to thoroughly clean and maintain the building and its fabric. This is split into two distinctive zones, the changing rooms and the gym floor area. The daily challenge Emprise face is ensuring all customers have the same great experience regardless of the time they visit. It is as customer focused a sector as you are likely to find, and that was a large part of the reason that Pure Gym chose to partner with Emprise in the first place - Emprise had significant prior experience in the area and knew how to address what is important to the members. Just because they provide budget gyms this doesn’t mean that they can compromise on their premises being The Emprise staff are always willing to help out in other areas when needed and always provide an exceptional cleaning service which emphasises the importance of a solid partnership. I would highly recommend Emprise as a cleaning services provider.” Cleanliness is one of the most common sources of complaints fitness facilities receive. Amidst the intense competition brought on by cost pressures and an increasing number of operators the standard of cleanliness is a differentiator for operators that requires serious consideration. HEALTH AND HYGEINE Pure Gym understand that health and hygiene are the main reason people are there in the first place. They appreciate that members are also more likely to be motivated and get the best out of their work out in clean and pleasant surroundings, hence their investment in the partnership with Emprise. As Pure Gym has expanded, consistently looking to provide affordable, value for money services, they needed a partner who could help them provide the highest possible standards of cleanliness. Just because they provide budget gyms this doesn’t mean that they can compromise on their premises being spotless, in fact quite the opposite is true. Jacques De Bruin, chief operating officer at Pure Gym said “Emprise provides Pure Gym with a very consistent service across our estate and has really helped us in changing the perception of low cost gyms in the market place. People expected low cost gyms to be low quality with dirty and grubby facilities but Emprise prove that is not the case. Our members are extremely impressed by our standards especially from a cleanliness point of view and I can honestly say I have not had a major complaint relating to cleanliness. spotless.”
CHT February 2016
To see the actual publication please follow the link above