CHTMAG.COM MONTH IN CLEANING CROWN PAINTS – BRINGING TOGETHER THE BENEFITS OF HERITAGE, COLOUR AND QUALITY WITH THE ULTIMATE IN HYGIENE PROTECTION For more than 200 years Crown Paints has manufactured paints that blend together quality and innovation to offer a trusted means of transforming and protecting environments indoors and out. In areas where stringent hygiene performance needs to be managed - such as hospitals, health centres and kitchen areas - the UK manufacturer offers a range of products that give specifiers the ability to select an attractive finish, in a widespectrum FEBRUARY 2016 27 CLEANING HYGIENE TODAY of shades that combine outstanding aesthetics with best-in-class performance. One of the key products for areas operating stringent hygiene regimes is Crown Trade Steracryl Anti-Bacterial paint, which steps beyond the standard in areas where cleanliness is paramount. Providing excellent levels of protection for clean environments, it is suitable for a wide-range of areas including the food and health sectors. The coating utilises the natural power of silver to limit the growth of problem bacteria, including MRSA, Salmonella and E.Coli. Features include a choice of scrubbable matt and durable acrylic eggshell finishes, an extensive colour palette - as well as a highly-durable surface capable of withstanding stringent cleaning regimes. This ability to cope with repeated cleaning procedures supports in-house maintenance programmes and NHS cleaning regimes - and also offers economic incentives due to a robust, long-lasting formulation that helps extend redecoration schedules. The paint also offers the reassurance of the industry leading SteriTouch safe silver technology antimicrobial system. Another factor for specifiers to consider is the potential health effects of mould, which are often debated. Where problems with mould can arise, the Crown Trade Steracryl range offers a mould inhibiting version which offers an effective solution. Crown Trade’s video, ‘The Right Paint For The Job,’ available to view at www.youtube.com/ watch?v=akysgI588P8 includes an insight into the trusted technology behind both the Crown Trade Steracryl Antibacterial and Mould Inhibiting paints, along with other performance systems in the range, such as the premium high technology coating Crown Trade Clean Extreme. www.crownpaintspec.co.uk 0330 0240310 TELE TAPS... AN UNTAPPED MARKET Tele Taps are revolutionary sensor taps equipped with a 7 inch HD screen. Mida Systems, a media company that use state of the art technology to deliver digital advertising to taps in public washrooms have announced that they have launched a pioneering digital network of Tele Taps into a number of top UK Shopping Centres. Tele Taps are installed in the likes of Meadowhall Shopping Centre in Sheffield, and Ealing Broadway Shopping Centre in London, and are rolling out to a network of UK shopping centres over the forthcoming months. This unique offering from Mida Systems enables advertisers to engage with consumers at a time when they can be assured of a captive audience. Afterall…where else would you be looking as you wash your hands whilst a high resolution video or image is displayed on shiny chrome taps with screens! Mike Dalton, MD at Mida Systems said “Unlike any other medium, Tele Taps serve to engage with the audience at a time when the user is truly captivated without distraction.” He goes on to say “Feedback has been fantastic. People are intrigued and it gets them talking.” Tele Taps can display ads that are gender specific, so eliminate any ad wastage….advertise female products in the ladies washroom, and male products in the gents. More and more digital out of home media is becoming data driven as advertisers realise the potential that data has to offer them in respect of their ROI. Tele Taps do not disappoint as the technology actually has the capability to count the exact number of engagements or impacts that each ad has had. “We can basically tell advertisers exactly how many times their ad has been watched,” mentions Mike with enthusiasm. Currently Tele Taps are deployed in the UK, USA and over 10 other countries in some of the worlds most popular high-traffic venues. Among the past and current advertisers are L’Oreal, Miller Coors, Yamaha, Heineken, Proctor & Gamble and Unilever. www.midasystems.com info@midasystems.com 0151 345 6776
CHT February 2016
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